Privacy Policy

1 Introduction

Cellar Sage ("we", "us", or "our") is committed to protecting your privacy. This policy outlines how we handle your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using the Cellar Sage application or website, you agree to the collection and use of information in accordance with this policy.

2 Information We Collect

To provide you with high-quality beverage recommendations, we collect the following types of information:

• Location Data: With your permission, we use your geographic location (specifically within Australia) to identify local merchant availability and regional product trends.
• Usage Data: We collect anonymous information about how you interact with the app (e.g., search trends, style preferences) to improve our services.
• Account Information: If you choose to create an account, we may collect your name and email address.

3 Automated Processing & Custom Algorithms

Cellar Sage utilises a custom proprietary algorithm to provide tailored recommendations.

• This algorithm processes data points including, but not limited to, user location, product styles, and price parameters to generate suggestions.
• These automated decisions are designed solely for the purpose of enhancing user experience and do not have legal or significant effects on the individual user.

4 Use of Data

We use the collected data to:

• Deliver localised product recommendations tailored to your location and preferences.
• Facilitate redirects to third-party affiliate merchants (e.g., Endeavour Group).
• Improve the performance and accuracy of our custom recommendation algorithm.

5 Third-Party Links & Affiliate Disclosure

Cellar Sage participates in various affiliate marketing programs.

• When you click a link within the app to view a product on a merchant's website (such as Dan Murphy's or BWS), you will be redirected to that merchant's platform.
• We are not responsible for the privacy practices of these third-party sites. We encourage you to read the privacy policies of any website you visit.
• We may receive a commission for qualifying purchases made via these links.

6 Data Security and Storage

We take reasonable steps to protect your personal information from misuse, interference, and unauthorised access. Measures include:

• Encrypted data transmission (TLS/HTTPS) for all communications.
• Secure server environments with access controls and monitoring.
• Prioritisation of Australian-based data hosting where practicable.

While we implement appropriate safeguards, no method of internet transmission or electronic storage is 100% secure. We will notify you in the event of a data breach as required by the Privacy Amendment (Notifiable Data Breaches) Act 2017.

7 Your Rights (Access and Correction)

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or out-of-date information.
• Request deletion of your account and associated personal data.

To exercise any of these rights, please contact us at the details below. We will respond within 30 days. There is no charge for making an access or correction request.

8 Contact Us

If you have any questions, wish to exercise your privacy rights, or wish to lodge a privacy-related complaint, please contact us:

We will endeavour to respond to all privacy inquiries within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.