Cellar Sage:
Your Digital Wine Mentor.
A custom proprietary algorithm that learns your palate, tracks local stock, and surfaces the perfect Australian bottle — every time.
Everything you need to find the perfect bottle
From a McLaren Vale Shiraz to a Margaret River Cab Sav — we know Australian wine inside out.
Custom Proprietary Algorithm
Our recommendation engine analyses location, style preference, occasion, and price simultaneously — delivering results no generic search engine can match.
Hyper-Local Discovery
Real-time awareness of what's actually available near you. We surface live merchant stock — not a national catalogue of products you can't find locally.
Australian Wine Expertise
Built specifically for the Australian market, with deep knowledge of regional varieties, producers, and seasonal availability from Barossa to the Yarra Valley.
Value Intelligence
Set your budget. We'll surface exceptional quality at your price point — whether it's a $15 everyday red or a $150 cellar reserve.
Merchant Integration
Direct links to leading Australian retailers. From Dan Murphy's and BWS to independent merchants — we connect you with the right supplier instantly.
Personalised Palate
The more you use Cellar Sage, the sharper your recommendations become. Your preferences shape the algorithm — not the other way around.
A proprietary algorithm built for the Australian market.
Generic recommendation engines treat all wine markets the same. We built ours from the ground up for Australia — accounting for regional distribution, local merchant stock, and the unique character of Australian wine regions.
Every recommendation comes with a confidence score, ranked in real time against what's actually available near you.
- Processes location, style, price, and occasion simultaneously
- Cross-references real-time merchant availability in your area
- Learns regional trends unique to Australian wine culture
- Returns ranked results with transparency on match reasoning
- Your palate data is never sold to third parties
Developed in Mitcham, South Australia · Built for wine lovers across Australia
Ready to meet your Digital Wine Mentor?
Cellar Sage is launching on iOS and Android. Be the first to know when we go live.